I was brought in as an Art Director by McGraw-Hill Professional to help revitalize their directory design. My solution reinstated their famous logo designed by the modernist pioneer Ladislav Sutnar in 1939 as the keystone of the visual identity.
![](https://cdn.myportfolio.com/0c4b53fd-d97d-4758-a727-558119ed5661/18cdb194-df69-4ec9-933a-d61da4595832_rw_1920.jpg?h=583b9227a38ae4ba528714e259fd610d)
![](https://cdn.myportfolio.com/0c4b53fd-d97d-4758-a727-558119ed5661/aaa6a17c-8cdc-499b-b0ed-d685579a9ef0_rw_1200.png?h=f153ba53d829fc2a8f944b66d46b7fc9)
![](https://cdn.myportfolio.com/0c4b53fd-d97d-4758-a727-558119ed5661/b4802138-6954-4128-b9a9-cbcb493c17f6_rw_1200.png?h=cb18663ee4d879b81815af08b0099b40)
![](https://cdn.myportfolio.com/0c4b53fd-d97d-4758-a727-558119ed5661/8502f748-a6b0-464c-a8e9-d928e7ae3c54_rw_1200.png?h=1c4eb0263312c19fe6a131b8fa8e3300)
![](https://cdn.myportfolio.com/0c4b53fd-d97d-4758-a727-558119ed5661/0e4ccf04-a8fe-4b94-9335-9cf9b118fac1_rw_1200.png?h=6546f1c5cd7c1c34d295eac25096f5a0)
Sweets Building Products Resource Brand Campaign
CD Bill Taylor AD Misha Beletsky / Jason Scuderi / Chelsea Hunter
CD Bill Taylor AD Misha Beletsky / Jason Scuderi / Chelsea Hunter
![](https://cdn.myportfolio.com/0c4b53fd-d97d-4758-a727-558119ed5661/2815c7e9-2153-4746-9128-543987778851_rw_1200.jpg?h=c523ffc2b1faba2d2fe7c42286d51d86)
Sweets.com Product Resource Center Landing Page, concept.
![](https://cdn.myportfolio.com/0c4b53fd-d97d-4758-a727-558119ed5661/f72bff9c-87ba-4cc6-9f75-6186fb065e49_rw_1200.jpg?h=3c37544869c136f852eadf7d4d2c9490)
Sweets.com Product Resource Center Landing Page, ad campaign concept.
![](https://cdn.myportfolio.com/0c4b53fd-d97d-4758-a727-558119ed5661/9d4c77c4-6939-4bf7-b5bb-9bbdeba4ffdb_rw_1200.jpg?h=45218a7d1fe95e92869dd1a562a1e7d6)
Sweets.com Product Resource Center Landing Page, concept.
![](https://cdn.myportfolio.com/0c4b53fd-d97d-4758-a727-558119ed5661/3c53c48b-488c-40a2-9b1d-69e7b581117a_rw_600.jpg?h=a152a957f54413a50d4d8b9822ef75a4)
Sweets.com Product Resource Center Landing Page, final: http://products.construction.com/building-products/08-14-00-wood-doors