Sweets Directory

Directory Redesign and Brand Campaign

I was brought in as an Art Director by McGraw-Hill Professional to help revitalize their directory design. My solution reinstated their famous logo designed by the modernist pioneer Ladislav Sutnar in 1939 as the keystone of the visual identity.
Sweets Building Products Resource Brand Campaign
CD Bill Taylor AD Misha Beletsky / Jason Scuderi / Chelsea Hunter
Sweets.com Product Resource Center Landing Page, concept.
Sweets.com Product Resource Center Landing Page, ad campaign concept.
Sweets.com Product Resource Center Landing Page, concept.
Sweets.com Product Resource Center Landing Page, final: http://products.construction.com/building-products/08-14-00-wood-doors
Jim, Who Ran Away From His Nurse & Was Eaten by a Lion
Botanica Magnifica
Art Law, 4th Edition
Joel Perlman
ArtSpeak
If This Is not Nice, What Is? by Kurt Vonnegut
Scenarios for the Drug Problem in the Americas
Hieronymus Bosch
Maison Française, New York University
80 Years of the Oscar