Sweets Directory

Directory Redesign and Brand Campaign

I was brought in as an Art Director by McGraw-Hill Professional to help revitalize their directory design. My solution reinstated their famous logo designed by the modernist pioneer Ladislav Sutnar in 1939 as the keystone of the visual identity.
Sweets Building Products Resource Brand Campaign
CD Bill Taylor AD Misha Beletsky / Jason Scuderi / Chelsea Hunter
Sweets.com Product Resource Center Landing Page, concept.
Sweets.com Product Resource Center Landing Page, ad campaign concept.
Sweets.com Product Resource Center Landing Page, concept.
Sweets.com Product Resource Center Landing Page, final: http://products.construction.com/building-products/08-14-00-wood-doors
Diary of a Madman
If This Is not Nice, What Is? by Kurt Vonnegut
Botanica Magnifica
Starstruck
Spirit Stones
Ancient Trees
Jim, Who Ran Away From His Nurse & Was Eaten by a Lion
Libertine
Wristwatch Annual
ArtSpeak